One key aspect of the new brand identity we developed for UGLY MILK was the use of color. We wanted to create a cohesive look and feel that would help the company stand out and appeal to its target audience of millennials and college students.
After conducting market research and considering the company’s values and aesthetics, we decided to use a purplish blue color scheme for the logo and packaging. This color is unique and eye-catching, and it conveys a sense of sophistication and coolness that we felt would appeal to the company’s target customer.
We carefully selected shades of purplish blue that would complement each other and create a cohesive look across all of the company’s materials, including the logo, ice cream cone wraps, and cups. The resulting color scheme is bold and visually striking, and we believe it will help UGLY MILK stand out and make an impact in the marketplace.
December 28, 2022